The Digital Love Project

Reinventing the way we connect online so that it's more about connection than numbers.

The Digital Love Project

Online dating is big, here to stay, and increasingly how we find love:

  • 1 in 3 relationships starts online*
  • 80% of online daters know someone who found love on the internet – this is a great motivation for most of them***
  • Out of the 41 million Americans who have tried online dating, a large number have stuck to it, and tested their faith by spending an average of $238 a year for memberships and other perks.****
  • Online dating is big business, worth over $1 Billion/year (some estimates are closer to 2 Billion or more) and growing at a rate of 10% - 15% annually****

But the (user) experience is focused on numbers, not love, on conversion (getting users to pay) not connection:

  •  An algorithm estimates your compatibility with others and represents that as a number (e.g. 89% compatible)
  • 15% of singles say they feel addicted to the process of looking for a date on a dating service**
  • Online dating creates a shopping mentality, and that is probably not a particularly good way to go about choosing a mate.*****

The Digital Love Project is a design research project aimed at understanding online dating and its impact on how we love. The ultimate goal of the project will be to create a more human, more loving online dating experience.

* according to
** from