Spying on the competition
I know that women get lots of messages. I wanted to see what my competition was doing, to know what I was up against. So I created my real profile as me (a male seeking women) and then I created a fake profile as a woman. My god, you would not believe what I learned!
Online dating fact: Women receive 17 times as many messages as men on dating services. (from DatingSitesReviews.com)